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Expo West Nibbles '25

March 27, 2025

A Bite-Sized Food & Beverage Report on the Bravest CPG Event of the Year.

Every year, we scout the halls of Expo West for things that truly move the needle on a category, improve consumers lives, or help businesses make huge leaps forward — and this year's installment didn't disappoint.

This report includes observations on some of the bravest and least brave things that we saw at Expo West this year. Click below to download — and if you would like to share thoughts or provocations, our door is always open.

Enjoy!

DOWNLOAD THE REPORT
About the author
Luke Shields
Associate Strategy Director, Partner
Luke is an Associate Strategy Director and a founding Partner at Electric. Previously part of the strategy team at Fahrenheit 212 and frog, Luke defined growth strategies and innovations for clients like Mondelēz, GlaxoSmithKline, Bombardier Recreational Products, BlueTriton Brands, Molson Coors, Google, and many more.