In his prior lives as co-founder of groundbreaking innovation consultancy Fahrenheit 212, more recently as global head of consumer products at frog, and now as a founder of Electric, Mark Payne has spearheaded innovation programs that have delivered over $7 billion in revenue for Fortune 500 companies, emerging disruptors, and private equity firms. He pioneered the fusion of analytical commercial strategy with user-centered creativity as a way to transform the impact of innovation strategy and new product development  programs.

Mark’s insights on how innovators can transform the odds of success have been shared in the book How to Kill a Unicorn (Penguin Random House), by media outlets including Fast Company, Fortune, Wired, Forbes, Bloomberg BusinessWeek and CNBC, and in speaking engagements at MIT, Harvard Business School, Wharton, NYU, Columbia Business School, HEC Paris and London’s Royal Society of the Arts.

Mark’s obsessions include the thrill of the blank page, vintage guitars, jam bands, Miles Davis, biking through the mountains, and his family’s three dogs Cato, Willow and Otis, who make uninvited appearances in every meeting.

Pearl is a founding partner at Electric and responsible for delivering growth and innovation strategy for clients globally. Pearl is passionate about driving consumer-led and commercially viable innovation leveraging agile methodologies.

Pearl started her career in CPG Brand Management in Pet and Home Care categories. She completed her MBA at the University of Oxford, earning a distinction in Strategy and Design Thinking. She went on to join Capgemini Consulting in the Digital Customer Experience practice before Fahrenheit 212, where she led the Commercial Strategy practice and managed large-scale clients, including Mondelēz (OREO, Toblerone, Cadbury), Uber, Unilever, Vanguard, Newell, Stanley Black & Decker, and many more. 

Pearl lives in New York, and in her spare time you will find her deep in home renovations and floral design, while also chasing after her two young daughters.

Kate is Head of Consumer Strategy, combining her passion for human behavior with her love of storytelling to bring innovative ideas to Electric’s clients and their consumers. Ever-obsessed with asking ‘why’, she gets her greatest satisfaction uncovering nuanced consumer insight and turning small human truths into big commercial ideas.

Kate joined Electric from frog and previously Fahrenheit 212 in NYC, where she was head of Consumer Products in North America, defining breakthrough growth strategy, innovation strategy, and new products for clients such as Toblerone, Estee Lauder Companies, Chipotle, Kiehl’s, Dunkin Donuts, L’Oreal, and Molson Coors. Before NYC, Kate lived in London where she delivered growth strategy and innovation consulting across Europe.

Kate holds a BA from UC Berkeley, where she studied Rhetoric and Cognitive Science. Her studies gave her a knack for persuasion and human behavior – but more importantly, her time there taught her about true open-mindedness and the power of listening. 

Kate loves drag, thrift store shopping, and $2 tacos.

Luke is a founding partner at Electric on the Consumer Strategy team. He is passionate about solving big-impact problems while always keeping human emotion and the voice of the consumer at the heart of his approach.

Luke comes to Electric from Fahrenheit 212 and frog design. He has delivered transformational innovation and growth strategy across Financial Services, Life Sciences, Automotive & Mobility and Entertainment, and has particular depth in Consumer Packaged Goods. He is passionate about human-centered design and consumer insight, and his hands-on research moderation and facilitation have led to big in-market outcomes that keep consumer needs at the beating heart of innovation.

Luke graduated from the University of Virginia's McIntire School of Commerce with a B.S. in both finance and marketing. Outside of the office, you can find Luke playing tennis or pickleball, strolling the West Village, and attempting to eat his way through New York City.

Charlie leads Electric’s Design team as Creative Director. Wired to solve complex challenges through strategic use of visual and verbal languages, he is passionate about the role of brands in our ever-changing world, and obsesses over brands’ ability to inspire, educate, and provoke human response.

Charlie joined Electric from storytelling studio Godfrey Dadich Partners, where he led complex rebranding efforts for both start ups and Fortune 500 organizations and leveraged newly crafted brand identities to create compelling and cut-through experiences, both physical and digital. Prior, Charlie was Design Director at innovation consultancy Fahrenheit 212, where he tapped into the power of story and design to build momentum inside organizations and create more emotive and engaging propositions for consumers.

Prior to life in New York, Charlie lived and worked in London and his hometown of Paris, while also playing hundreds of shows across Europe as a drummer for hardcore and metal bands. His taste in music is better appreciated now that most of us work remotely.